Glossary

Business and data

Listing. A business page on a map platform: Yandex Maps, Google Maps or 2GIS.

Organization. One business in Pinsonar. Its listings on the three maps are merged into one organization.

Branch, chain. A branch is one location of a company. A chain is a group of branches of one company.

Platform. A map service the data comes from.

Rating, reviews. The rating and the number of reviews shown on the listing.

Price list, services, promotions. What the listing says the business offers and at which prices.

Lead. A business in your table that you may work with.

Lead card. The page of a lead with six tabs: Lead CRM, Overview, vs Competitors, Reviews, Photos, History.

Status, assignee, tag, task. Your private notes on a lead. Nobody else sees them.

Pain points. The weak points found in a business that you can start a conversation from.

Collector. The Chrome extension that reads the listings in your browser.

Scan. A run that finds the businesses of a zone and collects their data.

Scan zone, radius. The area around the point you chose, and its radius.

Campaign. A project that groups your scans.

Report. The result of a scan, kept under My reports.

Deep collection. The stage in which each listing is opened and its details are read.

Smart rescan. Skipping the areas collected less than 60 days ago for the same query.

Competitor. A business of the same category near you.

Competitor radar. The view that compares a business with its neighbours.

Competitor brief. A short report on the competition around a business.

Presence index. A number from 0 to 100 showing how fully a listing is filled in.

Competitiveness index. A number from 0 to 100 comparing a business with its neighbours.

Smart alert. A notice that something important changed at a competitor.

Export. An Excel file made from the table with your filters.

Saved filters. A named set of filters and sorting that you can reopen.