Track competitor prices on maps

Price is the first thing a customer compares, and the hardest to follow by hand: every competitor keeps a price list in a different place and a different format. Pinsonar reads the price lists of the listings it collects and puts services side by side.

Collect the prices

Run a scan for the niche and area. Prices appear for the businesses that have a price list, after the deep collection of their listings.

Market prices

In the Analytics and Map tab the market prices block groups similar services into categories. For each service you see:

• the market median, which is not pulled by extreme prices;
• the normal corridor, the range between the lower and the upper quarter of the prices;
• the minimum and maximum;
• how many businesses offer it, and a mark where there are promotions.

You can switch to the raw list of offers and search by name.

Compare in the table

The Compare button next to a service puts the prices of all neighbours for that service into the table. Sort it, and you see who is cheapest, who is most expensive and who is near the median.

Get told about changes

Smart alerts and the change feed report when a competitor changes a price or starts a promotion. They need two collections of the area, so rescan on a regular schedule.

Use it carefully

• A price on the map may be a starting price. Open the card and read the service name before you compare.
• A lower price is not always the right answer; combine it with the rating and the reviews of the same business.
• The median is a reference, not advice.

See compare with competitors for the other numbers in the analytics.